Hello !
I'm Krissa
I specialize in driving high-impact 360 activations through creative storytelling, strategic partnerships, and a social-first approach for your brand.
Collaborated with
About Me
Experienced in creative and brand communications across fashion, luxury, and e-commerce, specializing in 360° activations, strategic partnerships, and social media. Thrives in fast-paced, international environments with a keen understanding of trends and industry competition.
My work brought over a 200 million views
I have amplified projects ranging from hit TV shows such as Emily in Paris and American Love Story to curated closet sales with A-list talent including Paris Hilton and Rosie Huntington-Whiteley.
I specialize in full-funnel digital activation and cross-platform storytelling, turning ideas into integrated experiences. With an international fashion and e-commerce background, I bring sharp strategy, creative vision, hands-on execution, market insights, and cultural fluency to every project I build.
What drives me is building meaningful collaborations: sourcing talent, managing relationships, and tracking performance.
Let’s connect if you’re looking to build strategic initiatives that grow your brand.
My Portfolio
Emily in Paris x Vestiaire Collective
I had the opportunity to lead the social media campaign and contributed to the 360° amplification of the Emily in Paris x Vestiaire Collective collaboration in the first episode of season 4, including an exclusive sitewide edit that let fans shop their favorite character’s style.
Social-first Content Highlights
The Fast Fashion Ban
Part of the leading team behind Vestiaire Collective’s biggest organic buzz, a social-first initiative aimed at raising awareness of overconsumption and the impact of Fast Fashion. This is also our first-ever AI-generated video on organic social. It quickly became our most viral video, delivering lower-funnel impact with new members joining the platform.
Celebrities and Brand Partnerships
Paris Hilton’s Closet Sale
I led the social media strategy for Paris Hilton’s Closet Sale on Vestiaire Collective, overseeing creative concept to final delivery across the influencer and partnerships teams.
The Instagram Stories-first activation drove 2M views and 2–3× higher link clicks vs. average.
Antonela Roccuzzo's Closet Sale
I led the social media strategy for Antonela Roccuzzo’s Closet Sale on Vestiaire Collective, coordinating the Instagram co-post and creative activation across influencer and partnerships teams.
The campaign reached 9M views, generated +4K followers, and delivered +106% link clicks vs. average.
Carine Roitfeld's Exclusive Vintage Edit
I led the end-to-end video production for Carine Roitfeld’s vintage closet sale as part of Vestiaire Collective’s France market strategy. The content reached 1M views, reinforcing Vestiaire’s positioning at the intersection of luxury, culture, and circularity.
Burberry & Chloé Resale Partnerships
I developed the social media strategy and creative content for both activations, designed to feel organically integrated into the platform’s editorial voice. The Burberry four-day campaign lifted views by +16% and Chloé’s three-day activation by +14%, both vs. daily average.
What People Say About Me
Marie-Christine OEBEL
Chief Marketing Officer at Vestiaire Collective
“Krissa is an exceptional talent: Organized, creative, numbers driven and an absolute social media expert. She has played a crucial role in doubling Vestiaire Collective’s social media followers and growing the reach per post x5. Working with Krissa is a genuine pleasure. You can work hard with her and laugh even harder.”
Shuxian GANXIAN
Senior Marketing & Commercial Strategy Consultant
“Krissa is an exceptional collaborator and project manager. She has a natural ability to bring people together, align teams around a shared vision, and move projects forward efficiently and thoughtfully. Whether coordinating cross-functional efforts or managing creative workflows, she ensures that timelines are met and that every stakeholder feels heard and aligned”
Stacey CHIA
Head of PR & Partnerships US at Vestiaire Collective
“Collaborating with Krissa on social media at Vestiaire Collective was an incredible experience. In my role leading PR, our work required constant cross-functional coordination, and Krissa always made that collaboration seamless. She brings impressive clarity and creativity to every project, communicates exactly what’s needed, and consistently delivers on time. She also has a real talent for project-managing, ensuring all social components are aligned, planned, and executed flawlessly. Beyond her skill, she brings a calm, positive vibe that makes working with her very enjoyable.”
Let's Create Impact Together
Let’s connect if you’re looking to build strategic initiatives that grow your brand.